Internet Marketing Strategy - 4 Things You Need to Get Right

The benefits of implementing the right internet marketing strategy for your business are immense. This article outlines just four things you need to look out for when implementing your internet marketing strategy.

Stay in Touch With Existing Customers


Keeping in touch with existing customers is crucial for improving and growing your business. Statistics show it is not only easier but also much cheaper to get an existing customer to buy from you again, than it is to attract a new customer.

It's simple, if you're not keeping in touch with existing customers, you're leaving money on the table. There is even a risk that they get pinched by your competitor. Whether you decide to keep in touch through email newsletters or social media marketing, the internet provides many low-cost and effective ways to stay in touch and make the most of your relationships with your existing customers.

Cost Effective Lead Generation

Whether you decide to advertise online, offline, or do both- measuring your cost per lead is essential and a proper online marketing strategy contains ongoing testing and tracking mechanisms that help you do just that.

A simple calculation of what each new customer or email list subscriber is worth to you will tell you how many new customers you need to make a good return on your investment.

Target your Ideal Customer

Most likely your business has an ideal customer demographic, ranging from their age to their disposable income. Knowing who your ideal customer is, will make your online advertising and marketing efforts razor focused. When advertising online, you can use more effective 'direct-response' type advertising that allows you to respond to people's needs when they are most likely to need a solution - your solution. The result is a massive increase in your conversion rate and a phone that just won't stop ringing.

Beat your Competitors

The online world is a fast-moving medium. As Rupert Murdoch said "It won't be the big who beat the small, it will be the fast beating the slow". If you get online before your competitors do, you will have a clear edge over them in creating new leads, converting more prospects and keeping your existing customers tied to your business.

The opposite is also true, if your competitors are already online and have a good internet marketing strategy in place, they can put you out of business-simply because they are getting more customers at a lower cost.

Internet Marketing Strategy - 4 Things You Need to Get Right

Despite knowing the advantages of having the right internet marketing strategy, unfortunately many business owners still end up with a website that costs them too much money and doesn't generate them any business. If you want to make sure you're implementing the right strategy, download the free internet marketing whitepaper from online marketing Sydney. It shows you how to get more leads, more customers and more profits with the right internet marketing strategy at