Market Penetration Pricing - A Quick Market Entry Pricing Strategy

Market penetration pricing is a quick-entry price strategy that assumes low price will gain high sales volume which, in turn, will result in lowering costs. This strategy is used in price sensitive markets. For example, consider the market for DVD players; it is a high volume market, it has a high number of competitors, the costs to produce DVD players have fallen, and new and/or changing technology allow businesses to rapidly introduce new features and benefits on new models. The businesses that introduce DVD players quickly, sell high volume at low or reasonable prices, are following a market penetration strategy.

Businesses using market penetration pricing are usually trying to penetrate the market by growing their share of the market. They assume that the lowest price will win market share. Make sure that if you use this pricing strategy that you test your market, your price sensitivity and your price elasticity or in-elasticity first. Also be sure to do your market research to gain an understanding of how your competitors will react to this penetration pricing strategy. For example, your low price may cause your competition to lower price, then you will lower your price again, and so on - no one wins with a strategy like this.


But your market penetration pricing strategy can also be a deterrent for new competitors who are considering entering the market. When they see how low your pricing is and realize that their margins will be low and the risk of gaining market share for new entrants is high, they might choose not to enter the market. For your business to be successful with this strategy, it must have the capability to enjoy the economies of scale that high volume will bring and be the low cost provider in the market.

If you are an existing business and your competitor is following a market penetration strategy, do a thorough market research assessment of your capabilities:

  • Can you drive your costs down?
  • Can you produce high volume?
  • Do you want to sell your product at a low price (and hope volume sales will get you both the market share and the profitability you want)?

If you answer no to any of these questions, don't follow this penetration strategy (or at least, consider this strategy very carefully). However, if you are a new business considering this strategy in a new, or scarcely populated, market, focus on how to drive your costs down and your efficiencies up.

Whatever pricing strategy you use, make sure that you specify it in your marketing mix plan and write down the reasons you chose that strategy. Then, at least on an annual basis at the time of your business plan update, review your chosen marketing strategy (including your pricing strategy) and ensure it is the right strategy for the product life cycle, for the market conditions, for your buyers, and for the competitive environment at that time.

Market Penetration Pricing - A Quick Market Entry Pricing Strategy

For more information on pricing strategies, visit and for more information on small business strategies and advice, visit
Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses.
Copyright 2008 Voice Marketing Inc.

River Fishing Tactics

For me there are few things in life as wonderful as standing up to my waste in a flowing river attempting to catch a fish. To me, this is river fishing, and it's as close to heaven that I can get. In this article I'm going to discuss some river fishing tactics that will help you become a much more efficient and successful angler. These tactics nave been proven through more than fifty years of combined river fishing experience, and will help you as soon as you implement them

When it comes to river fishing, the first tactic I'm going to discuss is to make sure that you're on the water at the proper times. The proper time to be on the water is simpler than you might imagine. It has to do with two forces of Mother Nature, specifically the weather and moon. That's right these two factors, the weather and moon, have as much to do with you catching fish as the type of bait/lure you use.


In order to nail down this river fishing tactic, making sure that you're on the water at the best times, you need to pay attention to the weather and moon. Using this information to your advantage is a great river fishing tactic. It's not necessary to become a scholar on the subjects either. You can learn what you need to know by doing a little research (which as we all know is free on the internet).

The next river fishing tactic is to always present your bait in a natural manner. In most instances, especially with live worms, this means using gang hooks. I always have gang hooks with me while river fishing and you should as well. You see, gang hooks are simply a pair of small hooks tied in tandem, thus enabling live bait to be presented in a totally natural manner. This makes a huge difference in bite rates.

When river fishing it's also important that your bait is always at your fingertips waiting to be used, rather than hidden in your fishing vest somewhere. This is where a bait bag comes into play. A bait bag is simple a small pouch that hangs from your body and holds your bait while river fishing. This way your bait is always at your fingertips and baiting up takes seconds, rather than minutes. This means you get more time with your line in the water (where the fish are), rather than out of the water. Employing a bait bag is a great river fishing tactic.

Start employing these simple (yet incredibly effective) river fishing tactics sooner, rather than later, and you'll become a much more successful angler. How am I so sure of this? Because I've personally been using these tactics for more than 20 years and know how effective they are. And if I'm lying, what the worst that could happen? You'll catch the same amount of fish that you normally catch and you wasted 2 minutes reading this article? That's the worst that could happen.

River Fishing Tactics

Trevor Kugler is co-founder of and an avid angler. He has more than 20 years experience fishing for all types of fish, and 15 years of business and internet experience. He currently raises his three year old daughter in the heart of trout fishing country... Montana!

Learn About The Weather & Moon For FREE... -

Custom Made Hunting Knives For a Special Someone

Hunters love their guns and they also love their hunting knives. A good hunting knife is as essential to the hunt as a good rifle. Custom made rifles can cost thousands of dollars and even simple engraving or add ons can be very expensive on a rifle, but custom hunting knives are well within the reach of most folks and can make a fabulous gift for a hunter.

Custom hunting knives are offered by many artist and craftsmen. The added bonus is that they are usually constructed by people that are very well aware of what it will be used for and have a passion for hunting themselves. Hunting knives tell a story and often develop a look and a feel after years of use. Starting with a truly unique piece just makes this all the more rewarding.


Custom hunting knives will generally be a little more expensive than their counter parts because they are generally handmade and normally have extra craftsmanship and artistic aspects. Having a one of a kind piece means something special to many people. If you design something to order you often have the ability to customize the piece as well, with a name or an inscription of some sort.

Aside from having a unique one of a kind piece there are other reasons to make the investment into something like this. It is exactly that, an investment. Unique pieces especially made by skilled craftsmen usually tend to appreciate in value. Most mass produced knives will loose their value as they age, but the handcrafted pieces of art will be collected and treasured for centuries.

The unique aspect of having a one of a kind piece is very important. Taking the time to get something special made for someone is priceless. And getting something personalized for someone you love is even more important.

It can be hard to find a hunting knife that really does what you want or fits your hand the way you want. After all manufactures attempt to satisfy the masses with a couple of products, but in the real world everyone is different and wants different things. Getting something custom made will allow you to get it the way you want it.

Custom hunting knives will make a fabulous gift for a loved one or can also be a great gift to yourself.

Custom Made Hunting Knives For a Special Someone

More on Hunting Knife

Handmade is a Great Choice

It's good to know there's a place you can go for fine, handcrafted jewelry and
unique beaded bracelets to round out your jewelry collection. The best thing
about handcrafted jewelry is being able to create something beautiful out of
every day and man-made objects. You can take a piece of broken tile and make a
pendant, find some sea glass and make a ring or a beautiful bracelet out of
shells. Diamond, precious stones & semi-precious stones come to us at such a
cost both financially & environmentally since many lives are lost in the effort
to obtain them. There is so much corruption, inhumane working conditions in the
regions where these minerals are mined that its hard not to wonder what is the
story behind every stone. Big companies profit greatly from the riches they
strip away from future generations and little is given back to those
communities. Large companies like Petra, De Beers, Zales, and other large mining companies take away the business from the small local miners.

The desire to profit from the minerals mined in underdeveloped countries
sometimes turn neighboring countries against each other. According to, Sierra Leone's war over conflict diamonds began in March 1991 when "a few hundred men crossed over the Liberian border and attacked towns in eastern and southern Sierra Leone." Early in 1992, the Revolutionary United Front (R.U.F.), a ruthless rebel group seized Kono, the diamond mining capital of Sierra Leone. In an effort to stabilize the region and restore democratic civilian rule, the National Provisional Ruling Council (N.P.R.C.) became engaged in a war with R.U.F.
rebels. The N.P.R.C. initiated "Operation Genesis" to drive out R.U.F. rebels,
but was unsuccessful. The rebels, in turn, launched a vicious attack on Sierra
Leoneans during the 1996 elections. To intimidate potential voters and to
maintain control of the diamond mines, the rebels chopped off the hands and feet
of adults, teens, children and even infants. In spite of these brutal attacks,
the R.U.F. was invited to participate in the elections. But the rebels once
again reverted to their depraved tactics, amputating civilians' hands and feet.
This diamond based war lasted until very recently "killing an estimated 6,000
civilians and mutilating many more."


In 2002 some 49 countries agreed to the Kimberley Process, a certification
system designed to prevent conflict diamonds and gems from entering the market.
I read that critics stated " Global Witness say the process has been a joke. For
one thing no independent, third party organization exists to ensure honest
certification. Also, the agreement defines "conflict diamonds and gems" as
products tied to rebel violence, a narrow definition that turns a blind eye to
wrongs committed by corporations and legitimate governments. For instance, mine
police in Congo have been known to imprison children and shoot civilians, yet
Congolese diamonds are labeled "conflict-free" because the mine is government
owned." And it does not end there. It is all over from Nepal to Belgium to
Brazil to the US to Saudi Arabia.

Yet, when wearing "Create Your Style Swarovski Crystals" you get the feel of
beautiful sparky diamonds but at 1/4 the cost and most likely no one's limbs cut
off or killed in the process of making these crystals. Daniel Swarovski created
a machine that would cut crystal to an unsurpassable level of perfection and precision. He and his partners found the ideal location for their company in Wattens, in the Austrian Alps. There were sufficient water resources there to power their machines. They were not stripping someone else's land for their gain. They built a huge family company with many different innovations and brands. Just one part or their corporation, the loose crystal elements, come in so many shapes and
colors you are not limited to the typical color pallet or even the typical
shape. Another favorite of mine is using vintage beads or dusting off an old
piece of jewelry. You are in a sense recycling and bringing back to life
something that was beautiful once and still is, it just needs to be revisited or
mixed with more contemporary findings to fit the today's lifestyles.

Handmade is a Great Choice

For interesting handcrafted jewelry visit []

Liana Velazquez-Hale


The 7Ps of Marketing Mix

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.

The 7Ps of the marketing mix can be discussed as:


Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.

Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.

The 7Ps of Marketing Mix

Medha Behera

How To Impress A Girl - In 5 Simple Steps

So how to really impress a girl? Seems like a tough question isn't it? Well the true art of impressing girls lies in the simple fact that they are not impressed by anything which seems fake or unoriginal. Most guys tend to act or be like someone else just in order to impress girls but never succeed with it. The key here is to be an original as possible in order to impress your girl. Read on to find out some of the best tips on how to impress a girl and achieve desired results.

Don't try to impress- Yes here it is the very big secret in front of you! The best way to impress a girl is not to impress her. Now you might be wondering how does this really work. Well when most guys try to impress girls they tend to become more unauthentic and try to show off with almost anything and everything. Girls are not impressed by such tactics and would end up putting you in the "Show off" category. The best way to impress a girl is to be yourself and let things happen automatically.


Natural talent works- If you thought that girls are impressed by money and material things all the time than you are highly mistaken. If girls are impressed by your money than they are probably looking for money and not you. The best way to impress a girl and retain your status is by the way of natural talents which involve the way you talk and present yourself. You need girls to respect you for what you are and not what you possess.

What do you have? - No girl would be impressed by you unless you have something which is different from the rest. Girls normally get hit on by several men everyday and almost all those men try to impress them with all they've got. If you are doing and following the same tactics as all those men than you would never succeed in your quest to impress girls. Show your true self while trying to impress a girl and try to be your best self. Don't talk to her with the quest to impress rather try to do what you normally do. One of the best aspects which almost every girl demands and gets impressed by is intellectuality. Try to develop your intellectual skills. This can be done by the way to reading books and being up to date with the latest happenings. Remember being a good talker is the foundation of impressing almost any girl.

How To Impress A Girl - In 5 Simple Steps

What you don't know yet- Ever tried to wonder what's in a woman’s mind? What is she thinking about? Do you know that women do not always mean what they say. They might say something and mean the exact opposite. But what do women actually want? Read on to discover some of the most "Shocking Secrets" women don't want men to know- 9 Most Shocking Secrets Women don't want men to know

Lottery Pick 4 Strategy Exposed!

The Lottery Pick 4 has been getting so much attention as there have been rumors that one can actually up his or her odds in winning this game. A great thing about rumors is that they have a certain grain of truth in them.

Thing is, one can actually increase his or her chances in playing the Lottery Pick 4 and there are a more than a handful strategies out there. Here is a condensed version of all the free Lottery Pick 4 tactics and advices that you may hear from friends and colleagues that are hooked in this kind of game.


1. Merely guessing and not having any strategy is as good as hoping against 10,000 odds that your one bet will miraculously pop up. The Lottery Pick 4 is a game of mathematical probability and statistics so if you have viable data, then it is advisable to use it than plainly relying on gut feel. If you use plain gut feel, might as well be throwing money straight to the dumpster.

2. As in all games, strategies may help you increase your chances of winning but there can be no way of getting 100% chances of winning every single time. So better think twice if a gaming shopping website offers you a promise or a guarantee that you will win the Lottery Pick 4 all the time. As they say, if it is too good to be true, then it is an internet scam. Although this may be the case, there are some paid strategies that do work, but they surely do not promise you the heavens and a seat next to the richest man in the world but they are very helpful and beneficial if you do plan to take your Lottery Pick 4 to the next level.

3. Be very observant. Tally the 30 day data of the Lottery Pick 4 results and see if there are numbers that seem to pop up in a relatively steady pace. This may take some time and it may be energy consuming but this extra effort can in fact, increase the chances of winning in Lottery Pick 4.

4. Do the box 25 method. All you need to do here is to think of a 4 digit combination. Let us say you chose to have your month and year of birth, 1278. Then you list down all the possible arrangements of this 4 digit combination. Make sure you do not repeat anything or else, the chance of winning once in 416 will be voided

5. Know that you would need to buy some books and magazines about Lottery Pick 4 to learn more and more about industry tactics. These magazines are fairly cheap so do not hesitate to fork out a few bucks for a higher potential return.

6. And most importantly, learn the ins and outs of the game. Talk to as much Lottery Pick 4 gamers in your community or in the office as they may know some "secret" tactics in Pick 4 playing.

I wish you the best of luck in winning the pick 4 lottery. It's no easy task but with the right strategy anyone can do it!

Lottery Pick 4 Strategy Exposed!

Chris Malcolm created a winning lottery pick 4 strategy. He has been successfully been winning the lottery for over 10 years. Learn about his proven system at

Understanding Forex Trading Signals

With the passage of time more and more people are taking interest in investing their amounts in Forex trading. No doubt, Forex trading is one of the most profitable businesses involving people and capital from all over the world but the key to become successful trader in this business venture is to predict the coming change in a prudent manner and to analyze the risk and reward ratio in an accurate way. But just think that such a perfection or accuracy is possible just by employing your trading tactics or you also need some kind of technique or software which can help you to take the right decision for given trading opportunity.

Forex trading signal software is one of those tools which can facilitate the process of getting almost accurate ideas about coming trading environment. Just have a look over those factors which prove the effectiveness of Forex trading signal software in getting assured success in this uncertain business venture.


Error Minimization in Predicting Coming Trading Opportunity

Firstly Forex signal software reduces the chances of getting involved in wrong and baseless predictions about trading scenario in upcoming business dealings. This thing obviously minimizes the ratio of taking wrong decisions and secures your precious money from being wasted in a risky transaction.

Availability at Reasonable Subscription Package

Secondly you can get this amazing trading tool at very affordable and reasonable monthly subscriptions which mean that you don't need to invest a lot of money for getting benefits of Forex signal software.

Latest Way to Explore the Forex Trading Opportunities

Thirdly using signal software is considered a latest tool in managing and organizing Forex trading business rather than wasting your time and effort in useless and uncertain speculations made by unprofessional brokers and rumor makers exist in all types of markets.

Organized Mechanism to Maintain Software Efficiency

Fourthly this software is designed on the basis of long experienced life of professional Forex traders and also involves specific algorithms particularly developed according to fluctuating and uncertain environment of trading market which makes it more reliable and acceptable for all Forex traders.

Testing Opportunity for a Whole Month

Fifthly software companies offer you to test their product for a whole month to make you satisfied about each and every aspect. Even after using it for a month it's up to you whether to keep on using it or reject it at all.

Assured Speculations not False Assumptions

Sixthly you can accept the results of Forex trading signal software with complete satisfaction and can shape your decision on its basis with no fear of being scammed in any trading transaction because this software ensures accurate guess not mere false and baseless assumptions.

So with Forex trading signal software a trader can enjoy all these trading facilities mentioned above. If you are interested to become a successful trader then don't waste your precious time in thinking about what is going to happen next in the market, just use Forex signal software and make things easier for you in this risky game.

Understanding Forex Trading Signals

If you are keen to learn more about Forex and personal finance issues just visit today to get valueable information on this subject.

Is Psychological Pricing an Effective Strategy?

Price has a psychological value. Buyers will buy a high priced product because they believe that the high price is a good indicator of value. Their perception is not reality based, it is psychologically based therefore buyer behavior is affected by more than the product and price tangibles.

Interestingly, as buyers do more investigation into the product's attributes or the business promotes the product's characteristics more effectively, that product knowledge ('familiarity breeds contempt') enables buyers to make a more rational, versus psychological, buying decision and for buyers, price moves down the value scale.


One use of psychological pricing is in price-ending numbers. Buyers believe that prices ending in uneven, rather than even numbers, (such as, .99, 9,999, etc.) are a better deal or a better price than even numbers (e.g. or 0,000). If the products to be priced are to be in a price 'band' (such as on-line auctions, or cars or other sales listings), if the listing price is in the odd range, say 9,000, it will appear in a lower price band than the 0,000 listing and will be viewed as better value. The challenge with this strategy is that products ending in an odd number are also often perceived as being lower in value. Ensure that you chose the right price and the right strategy for your specific product or service.

Another use of psychological pricing is reference price. Reference pricing is when buyers have a psychological response to the price that mirrors the way they view a price's relationship to a specific product. A business could capitalize on reference pricing and position their product amongst high value or luxury items to imply that its product belongs in the same category. Be careful with that positioning strategy, it can backfire if buyers feel that your product doesn't really belong in that category.

For psychological pricing to be an effective price strategy, the product needs to have some characteristics that would appeal to an ego-sensitive buyer. For example, luxury goods are attractive to ego-sensitive buyers. Premium recreational goods, such as boats, are attractive to ego-sensitive buyers. Your strategic planning model must ensure that the pricing strategy selected for your product or service is a best-fit price.

Make sure that your price strategy fits your product and your market by testing the price before releasing that price to your whole target market. Also consider the impact that the other elements of marketing mix have on your price: is the product the right fit for a psychological price strategy, is the promotional program in-step with the price strategy, and is place or the distribution channel in balance with the price (i.e. shipping of the product should not cost more than the product itself)?

Is Psychological Pricing an Effective Strategy?

For more information on pricing strategies, visit and for more information on small business strategies and advice, visit
Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses.
Copyright 2008 Voice Marketing Inc.